It was essential for us to run away from the old classic motorcycle t-shirt designs and messages.
Nothing wrong with them, we believe they had a time and place, and many are still up to date.
For us, however, motorcycle riding t-shirts need to be unique, uplifting, and inclusive not only of the new age of riders but also of the general public that gets to see what we are rocking and thinking.
Allowing the images we wear to speak to everyone, either through its message or design, will help our love for motorcycles to reach others, and that means a brighter future for our sport.
HOW WE CHOOSE OUR DESIGNS
The ethos is simple, translating it into designs, not so much.
Inspiration comes from many different places.
Of course, classic motorcycle riding t-shirts inspire us, as we not only buy them ourselves but have several friends that use them.
But sentences we gather from conversations, topics of debate that are recurrent, or even day to day situations, bring loads of inspiration to our drawing boards.